The organisation said the campaign is a means to reach a diverse range of prospective customers, shed light on NSIA Insurance business operations, and reiterate the brand strategy for the year – ‘Plan i is the new Plan B”. It also presents an opportunity to communicate effectively the value of their product offerings and tailor-made services.
There are five elements of the radio campaign, and the first two elements focus on creating increased awareness for the Brand, after which the hypes will dwell more on Plan i as life’s backup plan. Then there will be Live Appearances featuring #NSIApeople, which will focus on its business operations and product offerings
NSIA Insurance Limited (Nigeria) is part of NSIA Participations, which is currently present in 12 African countries; Benin, Cameroon, Congo, Côte d’Ivoire, Gabon, Ghana, Guinea, Guinea Bissau, Mali, Nigeria, Senegal, and Togo
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